Sunny skies, but still chilly outside as we left the hotel this morning. I definitely needed my morning run. Day Five and the eating and drinking has gotten out of hand. I'm committed to keeping the weight gain on these trips to a minimum.
This morning the three of us (Rik, Nancy and I) were on our own. No Premier Beverage escort today. Those poor souls were in their month end meeting. Most folks don't truly understand what wine reps do and, like winery principals, I think the perception may be that it's a life of glamour. Actually, truth is - the good wine reps make it glamorous for the wineries.
Wine distributor reps are responsible for insuring correct wine samples are pulled from the warehouse for the day. That means insuring the bottles are of the current vintage. This is a seemingly easy task often botched by the inexperienced, making the goal of selling current wines extremely frustrating and almost impossible for the winery.
Assuming the rep performs that step properly, the next is to insure the wines are correctly handled. That means temperature controlled and not being tossed like a well shaken martini. White wine must be chilled (but not too much) and reds should be presented at room temperature. Again, this seems simple enough, but if you happen to be selling wine in Palm Springs or in the high altitudes of Aspen, the task can be challenging. The successful and innovative wine reps get creative: ice packs for the whites, which are stored in insulated wine bags, or standard coolers filled with ice (not a favorite
technique of mine). Be sure to watch the soggy labels on those "cooler wines" - nothing worse than walking into the Ritz Carlton without a label on your $50 bottle of wine. As for the reds, some Type A reps wrap those bottles in baby fleece blankets, others casually stick them under their armpits before the grand showing. Tacky, but it works.
Our Wilson Daniels Ltd. representative, Rik
Steere ( I refer to him as "Master of Wine Sales") has a truck. It's bed is covered and under the roll up top, custom coolers with
temperature control have been installed. One for reds, one for whites. This insures all wines are stored at their most ideal temperature and enjoy a smooth ride. His rig is a movable wine cellar with a very secure lock.
When wine reps hear a "wine supplier" (that's what they call us) is coming into town, they start making appointments. The thing with appointments is buyers tend to cancel or change them over the course of a week, a day, the hour or the minute. This fun routine makes for an exciting day - never really knowing how it's going to end up. Again, if you're fortunate to have a experienced sales rep, they somehow magically fill in any empty time. This is rare and so appreciated if and when it happens.
What many "wine suppliers" don't understand is there can be anywhere from 10 to 30 other wineries in the
same market at the
same time visiting the
same accounts. Insane. And, what's even more crazy is all "wine suppliers" truly believe they represent
the most important winery in the entire world and demand access to
the best accounts.
And, here's the big gift "wine suppliers" give distributor reps: a full day
of themselves. Yes, only
one winery to focus on out of perhaps hundreds of brands they're
responsible to sell. This one winery may stick around for several consecutive days. Have you ever spent an entire day with someone who is so involved with themselves, their ideas, philosophies, and their product they can't talk or even consider anything else? Well, imagine that all the while being expected to schlep 12 heavy wine bottles, a 30 lb. briefcase, smile, open doors and nod as "the supplier" complains how their brand isn't well represented in the market. Ah, joy.
This part of the wine business deserves it's own book. What distributor reps do for wineries everyday is extraordinary. And, unbelievably, they rarely get thanked. So, today, I'd like to recognize how grateful we (and I'm sure there are other wineries) are for all those good people who slug around nearly 100 lbs. of weight each day for us, put on those cheerful attitudes, turn on the wine knowledge, polish wine glasses, show their smiling faces and somehow turn on the enthusiasm, which enables us to sell our wine. We couldn't do it without you.
Thanks to those of you who take the time to actually clean your vehicles (including removing the
sippy cups and dog hair) so we can ride alongside you
for eight plus hours. Thanks for letting us sleep in your car on those more than 30 minute drives to the next key account. Thanks for opening the doors. Thanks for running across the street with that heavy wine bag hanging off your shoulder, insuring we make our appointment (even though the buyer probably blew us off). Thanks for the city reps who sprint down the subway stairs, or up the same ones, for the same reason. Thanks for dealing with the occasional negative energy and huge egos of both buyers and (those few) inconsiderate suppliers.
Thanks for putting up with us. And even though I know you take some of those half drunk samples home with you as a reward for dealing with the personalities of the day. I know you try to enjoy them as you finish your daily sales report at 10PM. Please know I recognize you and realize you all deserve (at least) a magnum of
Ponzi Pinot Noir Reserve. Someday I hope we're large enough to accommodate. In the meantime, enjoy what's left in the bottle.

It goes without saying we had another successful day here in Florida. After several earlier sales calls, we finished with a beautiful dinner held at Lieutenant Governor Jeff
Kottkamp's home. It was a charitable dinner benefiting the Fort Meyers Children's Hospital and part of the Southwest Florida Wine Festival. A wonderful way to wrap up the day.
More tomorrow.
Ciao.
Maria